Cookie Policy
Last updated: March 25, 2026
Essential Cookies (Shopify)
Required for the Site to function — cart, checkout, session, authentication. Cannot be disabled.
Analytics Cookies
Google Analytics 4: _ga (2 years), _gid (24 hours) — site traffic and behavior analysis. Opt out.
PostHog: Session recording, heatmaps, event tracking. Recordings mask passwords and payment fields. Retained 90 days.
Advertising Cookies
Meta Pixel: _fbp, _fbc (90 days) — tracks page views, cart, and purchases for Facebook/Instagram ads. Manage.
Meta Conversions API: Server-to-server. Sends hashed email, phone, IP, and events independent of browser cookies.
Google Ads: _gcl_au, _gcl_aw (90 days) — conversion tracking. Enhanced Conversions operates server-side. Manage.
Pinterest Tag: _pin_unauth (1 year) — conversion tracking. Manage.
TikTok Pixel: _ttp (13 months) — conversion tracking. Manage.
Marketing Cookies
Klaviyo: __kla_id (2 years) — identifies visitors for email/SMS personalization. Tracks product views and cart activity.
Server-Side Tracking
Meta Conversions API and Google Enhanced Conversions operate server-to-server, independent of browser cookie settings. Cookie opt-outs do not affect server-side data transmission. To opt out of all data sharing, email privacy@efemerajewelry.com or use our "Do Not Sell or Share" link.
How to Manage Cookies
- Use our cookie consent banner on first visit
- Adjust browser privacy settings
- DAA Opt-Out
- NAI Opt-Out
- iOS: Settings > Privacy > Tracking
- Android: Settings > Google > Ads
Contact
Email: privacy@efemerajewelry.com